Facebook Making Bank On Fake News

While scrolling through the personalized news feeds on Facebook, users are periodically shown information that is false, or at least misleading. A lot of times the fraudulent content comes from friends or certain followed pages, but often the post is listed as “sponsored,” meaning someone paid Facebook to promote and place it on the platform.

Facebook staff are supposed to thoroughly vet the bidder and their advertisement, ensuring that both are legitimate.

However, many slip through the cracks.

Facebook’s oft-used justification for this is that due to the enormous amount of appeals it receives on a daily basis, it can’t always keep up. For a massive company with $27,638,000,000 in revenue and $23,849,000,000 in gross profit in 2016, it’s not clear why resource restraint would be an issue in more robustly reviewing these posts. Since it is sponsored content, of course, Facebook makes money on these posts, causing some analysts to question the sincerity of Facebook’s desire to actually aggressively combat this fraudulent content.

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